The campaign featured real stories, from real couples. They shared adventures and misadventures that had some kind of proof of having happened, to earn them the label of Partners in Crime.
A neighbor complaining about how this couple's noise while making love that shocked and awed her teenage daughter.
A hospital log showing how this couple hurt themselves while making out on a playground's swing.
An Aviation Agency report on an inflight incident from São Paulo to New York City: a couple caught in the act inside the Business Class WC.